THE BRANDS IN THE FACE OF THE CRISIS.
COVID-19 has brought countless losses in business, the great challenge is how to cope with the current international context to minimize losses and on the contrary, encourage the growth of the sector through increased sales and technological innovation.
Technology has driven and responded to new behaviors and needs, the consumer and buyer journey has become blurry, and sales and marketing must work together to create a proper operating model to enable them to collaborate with each other.
Driving these key sectors, we promote a connection between the needs of the consumer, the buyer, the client, the marketing and the sales to create a powerful SYNCHRONIZED team that will fully embrace the digital to offer without any inconvenience and with an unsurpassed level of efficiency to offer. a change in the consumer and buyer experience of the good or service they offer.
For this we create a system of steps that will simplify the development process of your team to guide them to the great objective:
An integrated monthly and annual business process: When marketing and sales have meaningful objectives that use the best of each approach, it turns the company into an arrow that runs in a single direction that will allow to create platforms that guide the digital of the most optimal way to run the business.
Connection processes and tools: Generate a strategy to have a joint selling story and an aligned portfolio and drive an innovation portfolio: Buyer Marketing and Pricing Strategy to ensure a strategic focus.
A framework of competence: Bringing together the critical skills of the departments to meet the end-to-end needs of clients is our main objective.
Re-shape approach to talent development: It consists of developing the fundamental skills that build common understanding and language through marketing and sales in work teams to make them much more powerful when executing their tasks.
Daily monitoring of the Balance Scorecard according to the market cycle, considering the sales response: Offer a unique value proposition to customers in order to achieve a competitive advantage to improve sales.
Adjust the business process to ‘the new normal’ Defining the steps that will allow greater customer acquisition and retention from unexplored angles based on potential customer needs and prioritizing the most important ones to start growing in relevance to them.
Sales conversion journey: Using traditional and digital communication to change the landscape in which the company interacts through a prospecting, search and selection system to close with the effective purchase of the client
At Horizones Consulting we have the tools so that we can collaboratively reinvent the post-pandemic panorama towards a growth strategy from the innovation and technology side.
It is important that actions are taken at this time of metamorphosis to create a competitive advantage against the market and there is no better opportunity for action than to change.