MARKETSHORE B2C:

Have you already thought about how you are going to reach beyond the borders of your industries?

In an article published by W. Chain Kim and Reneé Mouburgne called “innovation of value”, both authors point out that doing market research and knowing which are the factors for which one is competing does not provide a real advantage, but only feeds a battle of attrition.

In reality, you have to think about how ‘it is not being done by any’ of the competitors in this sector, to create the new rules of the game.

The big question is not who does it? Since we know very well these companies that lead the rankings of global stock exchanges, but how do you do it?

In a strict sense, these companies think about not competing directly with the sectors that serve these markets, they see them as a necessary evil and better re-imagine their products and services for a new era, creating entry barriers such as large sums of capital, strategic alliances, technologies along with huge marketing prepositions to quickly position your solutions.

At Horizones Consulting we help our clients to re-imagine their products and services with a methodology that focuses exclusively on reaching where others have not tried, you may be surprised that more than 90% of current commerce ‘operates in the old fashioned’, That is why those who start on this path of transformation call attention because they were among the first to try it.

It is important to point out that several elements must be considered, such as the local, cultural, trends or economic factors such as the informal sector, which in Mexico alone represents 57% of the EAP according to INEGI.

Below we show a graphic example and we will be very happy to help you re-imagine how to reach the segments that have always believed that they could not be their customers, the future of their businesses lives there, not where they operate today.

In the next installment we will show the B2B example