So, you are trying to understand how to use big data and which technologies out there are the best for you, or probably already run some market basket analysis in order to gain more terrain in your category.

But … ¿did you know that you already have hidden insights that are not explored yet?

I´m talking about your processes, those small tasks that can help you to know bottle necks, risks, workload and another amount of questions that gives you really powerful small data that can create a strong base for your company’s growth.

As Ahmed Banafa said “It is important that companies use their resources efficiently and avoid spending excessively on certain types of technologies”, those that do not fit with the needs or the actual structure of the organization.

You can use a methodology called Value Stream Mapping that helps you to visualize the flows of the process, identify opportunities for improvement and state the future situation. It is about drawing the process but taking into account all the activities and environment in which they are carried out, to see what activities are being carried out and do not contribute any value to the process.

The digital transformation of companies depends on how strong and linked is the business inside, this change is not only technological, but it brings with it new skills both in people as well as in the reinvention of organizations that affect the traditional global market.

Now you have the big picture and the first step for growth using your own data.

Let’s explore the opportunities together.