New business technologies have led companies around the world to recognize that they are no longer simply used for business process flows, reducing operating costs and increasing sales.

These latest innovations are pushing the limits and have become an imperative for driving business growth.

It is no longer about what your company can make possible with new technologies and innovations, but rather how you can use these technologies to drive the profitability of your business.

The staggering density of technology in today’s world – from smartphones and social media to Big Data and predictive analytics – means that companies have more personal touchpoints with their target markets than ever before.

The rise of digital interactions with consumers has transformed business opportunities into a relationship that drives value and profits.

The discrepancy that occurs in the way in which companies are using these new technologies and innovations is in the inability of these companies to capitalize on closing the gap between physical and digital resources.

For your company to use technology to drive business growth, you have to learn to combine digital and physical resources in an innovative process, which is much more than a mere automation process.

Although you must drive your processes digitally, you have to create a holistic experience between people, places, systems, and things, in order to successfully drive business growth.

So, as CEO, how can you implement technology and innovation in your company?

Set your business goals

They must rethink what are the objectives they seek to obtain as a company with a technological and futuristic approach, since by being at the forefront they have more possibilities of growth and permanence. Technology is a determining factor in the competitiveness of the company.

Hire a CTO

CTOs (Chief Technology Officers) are highly qualified technology professionals who are in a management position. They are advanced, innovative and motivated professionals who can implement technological systems in your company to boost business.

However, these profiles are incredibly in demand and it can be difficult to find the right person. You need a CTO who is not only technology and systems oriented, but who understands your business goals. For example, they may know how to implement a martech solution (platforms and mobile applications that help marketers interact with their consumers and potential customers in the digital world), but they may not have a correct understanding of its use for marketing and sales, and therefore hence the potential of this tool to boost business.

Hire a consultant

Hiring a consulting firm with an innovation approach is an excellent way to implement the technology part, driving business growth. In consultancies like Horizones you get experience and technological knowledge, as well as the professional experience of a wide variety of professionals, who understand your challenges and your business objectives. You will have unlimited support. The consultancy not only implements the technological solution, but accompanies you through the process, making sure that it works at optimal levels.

As CEO, you will ensure that your company keeps up with the technological revolution that is changing the way corporations do business.

Do you already know which systems and technological solutions are the most appropriate to drive innovation in your business?

Get in touch with us and find out.