Something that you should bear in mind if you have a business is that sooner or later you will need to migrate to a new template, to a new hosting or simply to a new version of it (e-commerce), a strategy that will facilitate the growth of the same.

Therefore, Horizones Consulting gives you 5 tips to carry out a successful migration process:

Keep a larger stock: One of the advantages of online commerce is the possibility of offering customers a much more extensive range of products, since the limited number in the physical store catalog is often not enough and is not comparable to digital commerce. E-commerce allows you to give users more options.
Establish a more dynamic promotions policy: You have to work hard on the rotation of products in e-commerce through specific campaigns, promotions or dynamics in communication channels. The key is that your online store is not a static element of sale, but that it remains in continuous movement.
Price as an essential factor: It is important to keep this aspect in mind in the digital environment, especially when setting the pricing policy; Since part of the costs that you will save by going digital will have to be reflected in your online prices. To be competitive you cannot charge the same as in the physical store.
Change your logistics: Before the problem was to bring the products to the stores, now it is also about taking them to the buyers’ homes. Now logistics centralizes all purchases at one point and so that they reach the buyers’ homes.
Know the legal protection of users: On the network there are various guarantees for the consumer, these range from the validity of contracts to the information that the store is obliged to provide, returns, etc. It is important that you know these conditions to adapt them to your business model.
In the end, the most important factor in the entire migration process should be the CX (Customer Experience) approach, the bad experience of a user with an online store generates effects that can be amplified in forums, blogs or social networks, causing problems and the loss of customers. Therefore, it is important that you take care of the management and logistics at all times to avoid a bad reputation.

Remember that an e-commerce business seeks that customers feel comfortable throughout the purchase process until the receipt of the product or service.

Below is a table that helps us interpret the importance of E-commerce worldwide.