Stages of the contingency crisis.

Adjusting the business strategy.

1. Acording to the plan
   • Follow the plan
2. Unexpected deviation
   • Activate Plan B
3. Crisis
   • Financial stress test
   • Focus actions on surviving
4. Re – build
   • Innovate & prepare for rebound
   • Re – define the value proposition
5. New normal
   • Teste the financial innovation response
   • Adjust the channels and sales strategy

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