Corporate reputation is the most important intangible asset that a company has, it translates into good name and prestige. It is the value that the brand acquires in interaction with its stakeholders, and it is formed from the communications that are made over time with the different stakeholders.

The prevailing uncertainty, together with a negative perception about the impact of the crisis, have led the Mexican population, like that of other countries analyzed, to adopt a growing pessimism.

Faced with the serious situation, many companies have mobilized by launching initiatives to alleviate the effects of the crisis. One of the objectives set out in our initiative is to check whether those actions implemented by the institutions were positively valued by the population and therefore contribute to improving the reputation of the companies that started them.

The corporate world is facing a difficult transition, how to recover after an economic recession never seen before and a viable strategy with short-term results is to implement strategies to generate linkage with its internal elements to create stability that is reflected abroad.

In short, concentrating efforts on corporate reputation translates into advantages, such as: employee loyalty to the company and projects under development, willing suppliers, strategic allies committed to collaborating on joint improvement, committed customers who are They identify with the brand and even support from the mass media. When we have a good reputation, we detect the needs of our stakeholders, act accordingly, and communicate it appropriately.