Innovation is a continuous process that allows you to build a new path to reach a certain goal, and all companies must adopt it in order to grow, or simply survive in a world as globalized and competitive as ours.

Does it address problems that have yet to be discovered, or do they create new needs?

In either case it is necessary to be in constant search of new strategies to reach the client, we cannot think that our project will be innovative forever, it is important to create a path to the creative area.

‘If you always do the same thing, don’t expect different results’

– Albert Einstein

You must stimulate new ways of doing things, establish a position of change agents, learn from the new, use trends and embrace change.

Here we leave you different types of innovation to apply to your company or project, and some ideas for its application:

Business Innovation.

It consists of introducing new elements that provide new solutions to existing problems, better satisfy customer needs and optimize company processes.

Innovation in products and services.

It is the creation of new products and services or the inclusion of improved features. It is about implementing new processes that improve business efficiency and / or productivity, whether in the field of manufacturing, distribution or logistics.

Organizational innovation.

It is the implementation of new marketing strategies, which can include from the redesign of a product to a disruptive pricing strategy or substantial changes in the distribution and promotion model.

Disruptive innovation.

These are innovations so original that they cause a change in industry standards, transforming customer expectations and replacing outdated products or services with new ones.