Creating value for customers is today the biggest challenge for any company. It is not just about money or investment in technology, but about having a strategy to create formulas that generate said value for the end consumer.

The top companies that lead the stock exchanges and in particular the NYSE (New York Stock Exchange) have focused on rethinking their categories, leaving behind corporate monsters such as Exxon, GE or Walmart, which 10 years ago led the S&P index.

If we observe there is a relationship not only with technology, but more directly with INNOVATION, the Top 10 of Fast Company, World´s 50 Innovative Companies clearly shows that these companies consistently create new proposals.

Do you also coincide with the top 10 of Fast Company of 2017 World´s 50 Innovative Companies? Amazon, Google, Uber, Apple, Snap, Facebook, Netflix, Twilio, Chobani, Spotify. Where these companies are characterized by rethinking their categories with new consumer formats, new marketing channels, as well as omnichannel and new ways of connecting brands with customers, etc.

It is really interesting to see the weight that creative processes have today that can transform categories, which does not only have to do with global reach or with the companies that have the most money, because if money were the most important factor, the leaders 10 years ago was what they had the most at that time, so creating new formulas can allow them to achieve real competitive advantages in the medium term.

If you want to know more about how to grow quickly and determine new formulas to rethink categories, get in touch.